Xianghua Qiao
Vice President, Great Wall Motor Europe Region
GWM Intelligent Cockpit – Idea sharing and discussion
As China’s largest seller of SUV and pick-up vehicles, Great Wall Motor Group (GWM) has established Research and Development (R&D) facilities in seven countries and taken the lead in the R&D of key technologies such as 5G, V2X and autopilot systems. The company is currently extending its business to the European market with plans to provide high-tech, low-carbon and efficient travel services. In the field of intelligent vehicles and autonomous driving, the company has developed revolutionary cockpit technology.
The Intelligent Cockpit has redefined the three core elements of intelligent vehicle technology: interaction, Artificial Intelligence and ecology. The Intelligent Cockpit creates a “user-centric” mobility space. Four dimensions shape the architecture and design of the travel space: The human-to-computer interaction design, a scalable arithmetic hub, GWM’s self-developed intelligent software and multiple smart application scenarios.
GWM’s intelligent driving platform, Coffee Intelligence, is highly efficient, provides fast iteration, is growable and sets a strong focus on passenger safety. With its multiple smart application scenarios, Coffee Intelligence provides the ideal mobile travel ecosystem. Users enjoy an intuitive and fun smart life experience with improved intelligent interaction technology.
Vita
With more than ten years‘ experience as head of Research and Development teams at Great Wall Motor (GWM), Xianghua Qiao has profound experience in the new energy sector. He has recently been appointed Regional Vice President of GWM Group Europe.
Mr. Qiao has profound expertise in the new energy sector and development of autonomous driving solutions. To this end, he works with computer vision, deep learning and precise positioning on computing platforms. As GWM Regional Vice President of the European branch, he is responsible for the overall operational development of two main brands, Wey and Ora.
In 2013 Mr. Qiao was appointed Project Director of the GWM Technology Research and Development Center. In this position, he was responsible for the project management of the three brands: Haval, Ora and Wey. From 2018 to 2021, Mr. Qiao served as CEO of Ora, leading the brand’s overall operational management and strategy, as well as marketing, products and sales. In his current position and with his extensive experience within the company, Mr. Qiao is directly involved in the GWM’s important project in the field of connected vehicles: The „Coffee Intelligence“ technology platform, which seek to advance connected vehicle and autonomous driving technology.