Qiang Han

Qiang Han

Product Localization Director, Wey Automobile Deutschland GmbH

GWM Intelligent Cockpit – Idea sharing and discussion

As China’s largest seller of SUV and pick-up vehicles, Great Wall Motor Group (GWM) has established Research and Development (R&D) facilities in seven countries and taken the lead in the R&D of key technologies such as 5G, V2X and autopilot systems. The company is currently extending its business to the European market with plans to provide high-tech, low-carbon and efficient travel services. In the field of intelligent vehicles and autonomous driving, the company has developed revolutionary cockpit technology.

The Intelligent Cockpit has redefined the three core elements of intelligent vehicle technology: interaction, Artificial Intelligence and ecology. The Intelligent Cockpit creates a “user-centric” mobility space. Four dimensions shape the architecture and design of the travel space: The human-to-computer interaction design, a scalable arithmetic hub, GWM’s self-developed intelligent software and multiple smart application scenarios.

GWM’s intelligent driving platform, Coffee Intelligence, is highly efficient, provides fast iteration, is growable and sets a strong focus on passenger safety. With its multiple smart application scenarios, Coffee Intelligence provides the ideal mobile travel ecosystem. Users enjoy an intuitive and fun smart life experience with improved intelligent interaction technology.


Qiang Han is the Product Localization Director for Wey Automobile Deutschland GmbH. Based in Munich, Germany, he establishes and leads the Great Wall Motor (GWM) Group’s localization research and development activities in Europe. With over 15 years‘ experience in the industry, Mr. Han’s expertise includes automotive engineering, innovation and the cooperation between Chinese and German companies.

Mr. Han joined Wey Automobile Deutschland GmbH in March, 2021. In his current position, he leads the European localization efforts of all GWM brands, focusing on luxury SUV brand WEY and electrical brand Ora. His responsibilities include product development of the complete vehicle, all aspects of homologation and type approval, as well as technical support to quality / after-sales. Mr. Han further supports GWM‘s technology and competence build-up in the EU.

Mr. Han obtained both his Bachelor’s and Master’s Degree in the field of automotive engineering, the latter as part of a double-master program of Tsinghua University and RWTH Aachen. His studies focused on vehicle development, hybrid drive and electrical control systems. Mr. Han started his career with ZF Group and later became an engineer for Audi AG, where he focused on the development of the A8 and R8 models. As „Head of Innovation Center“ at CRRC, he coordinated the cooperation between the Chinese parent company and the German branch. Before he joined Wey, he further served as „Head of Comfort and Durability“ for Geely Auto Technical Deutschland GmbH. With GWM, Mr. Han has now joined a world-renowned car manufacturer, which currently aims to enter the European market as a provider of low-carbon technology and efficient mobility.